Search engine optimisation

OPTIMISATION – UK spelling ¤ OPTIMIZATION – U.S. Spelling

TOP TIP: In this modern age, using the correct semantics, colloquialisms and turns of phrase can have a massive baring on your website ranking in a search engine, especially with Google. When looking for an SEO company to help you raise your web site profile in search rankings, make sure (if you are targeting the UK) they speak and write in English English, not US English. Contact us today for a quote on English English search engine optimisation.

So why should you consider search engine optimisation as a form of promotion or marketing on the Internet? The simple fact of the matter is people trust Google, the users that prefer Bing or Yahoo trust their results too. If and when your website is found for keywords in any of the three giants, they automatically have trust and are far more likely to initiate contact, make an enquiry or buy immediately compared to if they have followed a link from an unknown website or portal. Its a recommendation by association.

The problem you have, when considering employing an SEO company, is which one to choose. Do you go with the companies that constantly bombard you with telephone calls and emails? Do you simply search in Google, Yahoo or Bing and choose the top 3? There is no set way of finding the company that would work best for you, not only results, but management of you SEO. We can offer a few words of advice. If certain companies are bombarding you with emails and/or telephone calls, do not do business with them. There is a fine line between an optimisation company that has a window for a new client, and a marketing agency that is basically an outbound call centre.

We also recommend not opting for any so called SEO specialists that try to blind you with the science of it all. It's not like it's rocket science. The fundamental aspect is good website design combined with high quality original written content. There is no 'secret sauce'. Good web page designed combined with an effective link building strategy can see you gaining visitors to your site from relative keywords within a matter of days. Click here if you would like to read a little on what link building is. Feel free to hit the contact button for a no obligation, informal chat about what we can offer you as part of an ongoing optimisation service.

Website SEO design

Website SEO design is two fold. Obviously, the design needs to tell the search engines what your site is about, and has to coded for easy of navigation with good page titles, meta-descriptions and paragraph titles, or headers. Images also need to be named correctly. However, the site has to be put together in a way where it is easy for any potential customers to make a call to action, be by a contact form or by being ale to purchase your products or services. We can offer a quick quote by telephone or a detailed proposal by email should you require, so you can see exactly what we offer, what we can do, and we hope to achieve for you on the budget you want to spend without any high pressure sales pitches you are going to experience from (SEO) search engine optimisation promotion companies.