Internet marketing call centres and telesales
Since the birth of the Internet, a new form of advertising has become increasing popular and affordable. Generating business from search engines, directories and portals can ensure a very profitable business. Unfortunately, running a business may mean not having the actual time to research and explore all the differing forms of online marketing. Here on some tips that good telesales marketing phone operatives use, to give you the bullets to your gun to avoid the cons, scams and blags.
The first thing a good telesales operative will do is find out exactly who they need to speak to. This may mean that when you secretary or an employee (this they call the gatekeeper) answers, they will ask for your full name. A confident cold call agent will come across as if they have spoken to you before, either by using your first name and being very friendly, or by calling you Mr, or Mrs your name, and will probably say something along the lines of:
"It's my name from whatever internet marketing company, can you remember we spoke a couple of weeks ago about their product." Here is the con in this line. They realise that there a multitude of marketing call centres in the UK, and you probably get three or four calls a day, so it's difficult to keep track of all the calls you get. This is what you should hear here:
"It's a commission hungry sales rep from whatever Internet marketing company. We may have spoken before; I can't remember to be honest because I make about 200 different calls a day trying to sell this product."
"Well, basically, I've got this fantastic product for sale that will basically triple your business your business online, basically", translates to:
"I've got a banner for sale on a search engine that is frequented by 13 to 16 year olds using the chat functions and rating semi naked pictures of each other, because the company that bought it last year got no return from it what so ever and I think using the word 'basically' 30 times in a sentence makes me sound knowledgeable."
The then say: "Well, basically it had over 50,000 searches on this teenager chat site last month, so, basically, if you get half of them click through, basically you will have lots of site visitors", can be construed as:
"No-one told me that 'fundamentally' means the same as 'basically' and I'm too stupid to know that if you check the top 50 listings on the search engine in questions name, this phrase doesn't appear and also I've just told you that this phrase gets more searches than the whole of Yahoo Search marketing network who supply the pay-per-click listings, of which probably about 3% our portal accounts for, if we are lucky...."
If you think that this sounds a little far fetched, send us the data they have sent you through, or told you on the phone and we will categorically prove, that any statistics they tell you are true or false, and we can even show you, under no obligation, better ways of investing your hard earned money on Internet advertising with a more probable and longer benefit and chance of getting a more frugal return on your marketing investment.
Things to be wary of:
Sales calls and techniques | CAT System | keyword-per-page optimisation | hidden links | Lycos banners | pop ups | pop unders | cloaking | re-directs
| link farms | paid for directories | known blaggers | browser keywords
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