Lycos banner advertising
If you have found this web page by searching in Google, then you are in the majority of web users that always go to Google to find information or products. It is possible to buy keyword banners commonly referred to as Lycos banners on the Lycos web portal, specifically for the UK market. When a visitor to the portal, which is owned by the Daum Corporation of Korea, types a keyphrase into the search bar, above the actual web listing, in the top right hand corner, is space for a full
colour, fully animated website banner. Website banners normally measure 468x68 pixels.
AdMain can generate you over 3000 keyword visitors using Pay Per Click for less than £500.00.
There is officially one UK Internet marketing company that have paid, or gained the right to sell Lycos banners, along with the Kiti links are very similar to how Google AdWords are displayed. You simply pay a one off fee and you have that your Lycos banner advertisement for up to a full year whenever somebody searches for your paid-for keyword. Sounds good? All advertising is good advertising? Obviously that statement was made before the birth of the Internet!
AdMain can generate a long term stream of free keyword visitors using search engine optimisation.
Banner blindness
Research conducted in 1998 by Benway and Lane gave birth to the term 'banner blindness'. We are unaware if Lycos banners where included in this test. Test subjects, when asked to recall the information on a web page they had been asked to study either knowingly or unknowingly chose to ignore the information contained in banner advertising no matter where it was located on the page. At the time, this study actually contradicted good website design guidelines which stated that colour
animated objects on a web page would draw in the Internet users’ attention. Moreover, the study actually found that information in banners located in the top right hand corner has the lowest score of remembrance. The key factor of this is that they are placed away from where we are now preconditioned to look for information on a web page.
Do the test yourself, search for something on Lycos. Where do you eyes track to after you hit search? Did you see the Lycos banner advertisement? Wichita University undertook an in-depth study and found that 57% percent of test subjects didn't recall any information from any type of banner advertising. 43% recalled 'something'. There is something on a web page called the 'fold'. It is usually roughly around a fifth of the way down. This is where the vast majority of web users look when
a new page is delivered. Anyone who knows anything about Internet marketing knows this, and now, so do you.
Internet advertising telesales operators usually get paid commission which comes out of your fee.
Lycos search engine statistics
The below graphs and facts come courtesy of Alex.com which are not always one hundred percent accurate, but are a good gauge of tracking website statistics. March 2008 traffic rank for Luycos.co.uk was 2479 most popular website in the world.
The graph above is Alexa.com's (Alexa is an Amazon.com company) toolbar stats for Lycos.co.uk. Any P.C. that has the toolbar logs which sites are visited to build up web logs of which web sites are viewed. According to Alexa the decline is actually steeper than standard decline rates for sites of higher traffic. Also, to quote Alexa, the site visitors are split up into 10 categories, Lycos.co.uk only gaining 15% of the site visitors. The tripod section, which is to build yourself a
web site gets the most visitors with 36%, according to Alexa. All the above facts where correct at time of press, March 2008, and may not be accurate where ever you are in the future. Click here to see Alexa's up to date information.
Lycos banner advertising and demographics
To get an idea of who maybe seeing your Lycos banners, taking into consideration banner blindness, you need to understand the demographics of the actual people that visit the site. This is easy to find out. Simply look at the home page. Late at night it has an over 18's warning on it.
To see the top 50 searches performed on Lycos, click here.
Advertising by banner be it on Lycos, Yahoo or other popular web destinations saw a 24% increase in 2007. After all there are only ten places on the first page of results in Google!
Alternatives to fixed price placement
People using the format of advertising WILL increase into 2008 and 2009. Google has legally purchased DoubleClick one of the largest Ad serving companies in the world. Although unlikely to have this type of ad format on Google itself, they most likely will publish them through third party sites. Unlike Lycos banners, they will not be a flat fee keyword banner, more of a CPM (cost per thousand impressions), CPC (cost per click) or a CPA (cost per acquisition) model, which in our opinion,
is the way forward with banner advertising. You either only pay for people that actually view your ad, who physically click the ad to visit your site, or who click the ad and go through to actually do business with you.
Whatever the outcome the best form of Internet marketing and advertising is in the natural listings in search engines. We are all preconditioned to look for text that is relevant to our search query.
Contact AdMain to have your website optimised for search results or to implement a pay per click campaign.
Things to be wary of:
Sales calls and techniques | CAT System | keyword-per-page optimisation | hidden links | Lycos banners | pop ups | pop unders | cloaking | re-directs
| link farms | paid for directories | known blaggers | browser keywords
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