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Link building is as fundamental to optimisation as using correctly worded page titles, headers and meta-descriptions. Building backward links, when done with the best interest of the website in mind, is a long and tedious job. The only way to speed up the process is to use a reputable company, or recommended person that has many years experience in link building services.

If you have been perusing through each individual popular search engine like Google, Yahoo or Bing, you should find many many websites, people and companies offering link building. There are also countless pieces of software available that claim to do your backward link building for you. Literally, you could train a monkey to gain you thousands and thousands of links using blogs, forums and commenting here there and everywhere, however, the search engines, Google in particular, is wise to the common practices used to gain links in bulk, and can, and will penalise websites for using methods it doesn't agree with, which can ultimately lead to your web pages losing any ranking or placement they currently have, or, in the worst case scenario, bing kicked out the listings altogether. AdMain makes sure we will only build links to your site, that we have verified first. We minimise the chances of penalisation and maximise the potential of your website through expert link building.

So, if you are thinking about altering your business web site, or having a new website designed from scratch specifically for search engine optimisation ( seo ) purposes, you need to split your seo into two stages. Firstly, there is the on-page optimisation, which can be split into sections. This is made up of getting layout of your site including what code it is programmed in more search engine friendly and the written word on the site, known as content.

After the on-page optimisation you should follow up with your off-page search engine optimisation also know as a backward links campaign. A link building campaign does not alter your site in any way, shape or form. It is a strategy of improving your own web site's popularity by increasing the amount of back links, or backward links, that point into your site. Link building is that simple.

The more backward links you have, the more popular your web site appears, the higher your rank in natural or organic search results, the more effective your optimisation campaign.

Four fundamental things you need to look for when investing in backward links. Firstly, server I.P. address. Every web site that you can access through your computer is hosted. Hosting is done on a server. Each server is issued with an I.P. address. If you have too many links coming from the same server I.P. address, it can be classed as link spamming or a link farm, and could lead to your site being penalised. Spread your back links, one way or incoming links from multiple sites hosted on multiple servers. Second is relevancy. Your link building strategy needs to come from web pages and sites that are on topic to the page that is linked into. Third is PageRank. This is Google's way of ranking pages on the Internet. The higher the PageRank value, the more important Google rates that specific page. If you get too many high PageRank sites linking to you at once, you will inevitably be penalised. Fourth is anchor text. This is the actual wording of the text link and its surrounding content. The keyword text used to link to your site will help your site rank for that keyword. Search for 'click here' in the search engines and the Adobe site is ranked #1. This is because all downloads on all sites for Adobe products has the anchor text 'click here'. Vary your link text. The same keyword used on too many backlinks may result in penalisation.

An effective link building campaign in theory is simple. However, like on-page search engine optimisation, off-page optimisation is made up of more than several combining facets. This makes obtaining the backward links you need very challenging. Firstly, the search engines, Google in particular, realise that a high majority or internet marketing companies, online advertising consultants and search engine optimisation firms know that effective link building does have a substantial effect on your organic search placement. To try and combat webmasters buying text links, not only are they developing a database of sites offering links for sale, but penalising them to the point of banning the sites from their index. They are also asking people to report sites that are actively selling links from their pages. Whilst this in the first instance won't effect your site, there is nothing more frustrating than spending marketing budget on a link only to find a month or so later that the site is no longer in Google cache, meaning your backward link is redundant. This is happening more and more to websites with relatively high PageRank. If you stick to these rough guidelines above, you are on the way towards building a good link campaign. All you need from this point is time and patience. Given time this is more cost effective and productive than any pay per click campaigns or banner advertising.

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