Optimisation | Search | Engine | Web site | Optimization

Stay away from outbound call centres who call you out of the blue. These companies more than likely have a sales floor with a minimum of five, and probably in the region of twenty or more so called telesales agents whose job it is to 'hammer' the telephones from nine in the morning until five in the evening. Think about it, how many people in your industry are they calling? They are phoning everybody in your business sector. Imagine, if only one percent of your industry takes them up on the offer, that's probably around one to two hundred companies all being optimised to the same template and strategy. Correct me if I'm wrong, but only one of these companies can be number one.

Stay away from companies who claim to have a special relationship with the search engines, whether it is 'Google', 'Yahoo', 'MSN' or any other popular search engine. To my knowledge, none of these engines have ever, or do I think, will ever form a special relationship with an optimisation company.

Stay away from companies guaranteeing placement. Search engine algorithms are altering that much and that often nowadays, that it is physically impossible for the most experienced independent search engine expert to predict what is going to be the top site in any industry tomorrow, let alone guarantee your site will be there.

Stay away from companies that will not fully disclose to you exactly the techniques and services they are employing in your strategy. Chances are, once you've chosen your developers and they won't tell what they are doing, they are using a 'black hat' or 'illegal' method of getting you a good listing. These methods including gateway or mirror pages, URL cloaking or masking or link farming. Any of these methods will get your site black listed by search engines.

Search engine optimisation campaigns

Finally, search engine optimisation is an ongoing thing. No-one can design you a couple of pages and expect them to rank highly for the lifetime of your web site. Search algorithms are constantly changing, so in order to keep up, so does your site. This doesn't mean, keep altering the pages you have on your web site, it would be better to keep all your original pages, as they are but keep adding fresh content and new pages.

AdMain's SEO service and upgrade for your web site

AdMain can offer you a part or full optimisation service to suit your needs. Whether you just want your home page, products or service page or your full site optimising, we can offer you a first class service. Just take the work as is, or opt in to our monthly update package (highly recommended), the choice is yours. Prices do start as little as 99.00 U.K. Pounds for a one page revamp, but do vary depending on the size and style of your site. Feel free to contact us under no obligation for a free consultation.

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